Where Science and Beauty create great chemistry!
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Meet The Scientist's behind the brand
.Alyse Kmieciak
President, creator and formulator
Alyse started her formulation journey 6 years ago as a new mom wanting to start her own company focusing on pure pigment with no extra additives or fillers. Being raised in a analytical lab environment her love for science was born and with an passion for make up the Lab was created!
Brooke Burman
Vice President, Creative and Social Media Director
Being involved in the makeup community since 2013, Brooke knew instantly that it was her passion. After having her daughter in 2013, she suffered from anxiety and depression so she felt that makeup saved her. At night, she picks up makeup brushes, goes live on Facebook and talks to the beauty community which also became her friends. The lab was a way she could express herself creatively in every aspect from naming products, concepts, designing items , marketing items and showcasing products.